Did I ever tell you I’m featured in a book? Yes, one of those thick things you read before falling asleep. If you didn’t know, it’s ok, because neither did I until just a few months ago when I walked into a bookstore in Sweden and picked it out by chance.
The book is called “Kampen om Saab” (the struggle for Saab) and was written by Svenska Dagbladet reporter Jonas Fröberg. Like I said, I spotted it whilst browsing through Akademibokhandeln in Stockholm. I had heard about the book previously but never felt inclined to buy it for whatever reason. I decided to have a quick read there and then.
To my surprise I discovered that the very first chapter, entitled “heart and soul”, read (translated):
He made up his mind on Christmas Eve 2009. The 24 year old shop assistant David Blumberg from Skärholmen, outside of Stockholm, started composing a song, which he would put on YouTube to support his favourite car brand.
I almost fell off my chair! Did I read that correctly? Is that Griffin Up! he’s talking about? Sure enough, an excerpt of the lyrics followed and some impressive YouTube stats for my video. Obviously I had to keep reading. Convinced of its quality I purchased the book about ten minutes later and continued reading at home.
This book is definitely a good read and offers some very interesting views and insights I hadn’t known about previously. It details Saab’s struggle between 2009 and 2011, with a quick introduction to the brand and its history.
I enjoyed reading it a great deal and devoured its content in just three weeks. I’m not usually a quick reader but the thriller-like intensity of it kept me hooked through out. I highly recommend it to anyone interested in Saab.
My edition of the book ends on a bit of a sour note, in june 2011, when things weren’t looking good at all, just six months before Saab’s bankruptcy. Of course, that’s all history by now and, as we all know, NEVS picked up the pieces and is set on an electric future for Saab.
So there you have it. My effort to help Saab when it was needed the most made it into a really cool book, without me even knowing about it. That’s pretty rad if you ask me